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5 Most Important Habits of Emotionally Strong Leaders

Emotional intelligence is the cornerstone of mental toughness. You cannot be mentally tough without the ability to fully understand and tolerate strong negative emotions...

Cultural Factors affecting Consumer Behaviour

Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behaviour helps us understand why and why not an individual purchases goods...

Proven Ways to Earn Your Employees’ Trust: by Carolyn O’Hara

Trust is often talked about as the bedrock of a company’s success. Most people think about the issue in terms of customers: They have...

Importance of Trust in Decision Making.

Roughly half of all managers don’t trust their leaders. That’s what I found when I recently surveyed 450 executives of 30 companies from around...

5 Ways To Gain & Keep Your Customers Trust Online

It's becoming increasingly difficult to get people to trust your website enough to make purchases on it. Here's what it takes to maximize the...

STUDY: NOT ALL CELEBRITY ADS ARE MEMORABLE

Using a celebrity to endorse a product or service is a common practice for advertisers in hopes to use the celebrity’s star appeal to...

Learning to See the Future.

You may or may not be good at playing chess, but to succeed as an entrepreneur you must cultivate the skill of looking one...

5 Personal Factors Affecting Consumer Behaviour.

Consumer behavior refers to the selection, acquisition and consumption of goods and services to meet their needs. There are different processes involved in consumer...

Successful People Focus on Solutions!

                             "Focus 90% of your time on solutions and only 10%...

In Changing mobile market: How long can Oppo and Vivo breathe easy?

Can one company remain dominant in the ever-changing Chinese smartphone market? The Chinese market accounted for a third of worldwide smartphone sales in 2016, with...

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