1. “There is no such thing as a minor lapse of integrity.”
2. “If I read a book that cost me $20 and I get one good idea, I’ve gotten one of the greatest bargains of all time.”
3. “Excellent firms don’t believe in excellence—only in constant improvement and constant change.”
4. “If a window of opportunity appears, don’t pull down the shade.”
5. “Test fast. Fail fast. Adjust fast.”
6. “The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”
7. Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures.
8. ‘In Search of Excellence’ – even the title – is a reminder that business isn’t dry, dreary, boring, or by the numbers. Life at work can be cool – and work that’s cool isn’t confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It’s available to all of us and any of us.
9. Management is about arranging and telling. Leadership is about nurturing and enhancing.
10. Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
11. The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
12. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
13. If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
12.Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven’t got a theory and I haven’t got a framework.