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12 Most Effective Techniques Used by the Advertisers

Today every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market value, and gain reputation...

Objectives and Importance of Advertising: By, Ainan Ahmad

Advertising is the most important tool for the promotion and growth of any business. Let us understand the meaning of advertising in detail. Advertising is...

How to Apologize to Customers Effectively: By Carla Jerez

‘I’m sorry.’ The two most inadequate words in the English language。” – Beth Revis Apologies are important, but often times “I’m sorry” is not enough. Just...

Finding your passion to succeed in business: By Mel Cloney

“The thing is, almost everyone takes the easy path,” says Guzmán Colilla. “Everyone tries to do the same thing. If you have passion, you...

How to Build a Culture of Diversity and Inclusion in Your Workplace:by Andrew Blackman

As we saw right at the beginning of this series, diversity can bring great benefits to your business—everything from more innovation and better decision-making...

Strong Part of Creative Business Model

Creating a business model isn’t simply about completing your business plan or determining which products to pursue. It’s about mapping out how you will...

5 Most Important Habits of Emotionally Strong Leaders

Emotional intelligence is the cornerstone of mental toughness. You cannot be mentally tough without the ability to fully understand and tolerate strong negative emotions...

Cultural Factors affecting Consumer Behaviour

Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behaviour helps us understand why and why not an individual purchases goods...

Proven Ways to Earn Your Employees’ Trust: by Carolyn O’Hara

Trust is often talked about as the bedrock of a company’s success. Most people think about the issue in terms of customers: They have...

Importance of Trust in Decision Making.

Roughly half of all managers don’t trust their leaders. That’s what I found when I recently surveyed 450 executives of 30 companies from around...

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